Larry is president and CEO of Quality Service Certification, Inc. He holds an undergraduate degree from the University of Illinois (Urbana) and an MBA from the University of Chicago, Graduate School of Business. After graduation from the University of Illinois in 1966 Larry taught English at Proviso West High School, Hillside, Illinois.

He began his real estate career in 1972 and during the past thirty plus years has benefited from a remarkable progression of responsibilities and experiences with large and small organizations, as well as independent companies and national franchise organizations.

From 1977-1981 Larry served as Vice President, Regional Director for Merrill Lynch Relocation Management responsible for its offices in Chicago, Detroit and St. Louis encompassing Midwest and Canadian company operations.

At mid-career in 1986 Larry started a real estate company on the west coast of Florida and in four years built it to seven offices with 350 sales associates and an 18% market share in the face of formidable competition and a soft real estate market. That company was acquired by Coldwell Banker in 1990 and Larry became president of a merged 24 office Coldwell Banker company with 850 sales associates.

In 1994 he was appointed Executive Vice President of Coldwell Banker Residential Brokerage responsible for 370 company owned offices nation-wide and its 16,000 sales associates, employees and mortgage origination operations.

Later he joined Prudential Real Estate Affiliates as Executive Vice President responsible for the development and implementation of strategic plans and products, as well as the overall responsibility for the delivery of services to the network of 1200 franchise offices.

Larry was the 2002 president of the Council of Real Estate Brokerage Managers (CRB), was the 1995 Real Estate Buyers Agent Council (REBAC) Leader of the Year and in 2000 he was inducted to the REBAC Hall of Fame.

His significant experience and record of success logically led to the founding of Quality Service Certification, Inc., a consulting and resources firm, focusing on the principles, resources, practices, measurement and assessment of quality service delivery for professional service providers. His clear grasp of business issues, insights, practical solutions, and great sense of humor make him a highly recognized and respected business leader.

Quality Service Certification, Inc. is the leading provider of training, standards and metrics, processes, technology, performance assessment and resources related to the delivery of measurably superior service and customer satisfaction in the real estate and mortgage origination industries.